Do you have a leaky bucket?

If you wanted to fill a bucket with water, it would take a whole lot more water to fill if the bucket has holes in it.

Thanks Captain Obvious! Tell me something I don’t know.

Patience, my dear reader, I’m just getting to that.

Hurry up, I’ve got headlines to scroll.

So you’d choose the bucket that didn’t leak?

Of course. Only an idiot wouldn’t. Or a blind person.

Wise. Then you’d agree that this scenario is analogous to putting money into a marketing campaign where your messaging was not very meaningful to your target audience.

I guess so.

So your bucket doesn’t have any leaks?

No.

How do you know?

Because we know our customers, so we know what messaging works.

Have you asked them?

Well, not directly. But we know them well.

Ever heard the saying “Assumption is the mother of all f**kups?”

Hmmm, maybe.            Ok, where do I sign?