Viewfinder Services

What is it?

A service for marketers and business owners that allows them to learn more about their customers. Fast.

Discover:

• How much do customers value your company's products and services?

• What unique value do you deliver? (why did they choose your company’s products/service?)

• Where do they perceive your company’s market positioning to be? (relative to competitors)

• What does not deliver value? (are there elements of your offering they do not care about?)

• What annoys them?

• What alternatives do they consider? (competitors or substitutes)

• What is the most important touch-point with your company? (sales, service, marketing communications) 

• What are their category entry points? (what triggers them into buying mode?)

• What/who influences their purchase decisions in this category?

• Where do they source their information for the category?

• What communications from your company do they consume? (and what value is it?)

 Why is this important?

• Removes risk from making decisions on incomplete or subjective information.

• To ensure your investment decisions are driven by insight, not opinion.

• By bringing in outside eyes, you get a more objective view of what customers think (you can’t read the label from inside the jar).

• You don't want to waste your media spend on messages that miss the mark.

 What is the value proposition?

• Gives greater decision confidence as they are guided by customer needs

• Maximises investment in media with messaging you know resonates with your audience.

• Compresses months of learning into weeks about your customers and what they care about.

How much?

The first question to answer is, what is your average customer lifetime value and what is your churn rate?

The second question is what would it be worth to you to reduce churn by 5% and increase acquisition by the same?

I’m guessing it is more than $8,850 +GST

What is it?

• A 3-hour workshop with your team that maps your customer’s journey from inspiration to advocacy

What is the value proposition?

• This flips the script and puts the team into your customer’s shoes

• It unifies a team’s view of your customer’s journey and their world

• It mines collective team insights

• It uncovers opportunities to engage customer interest and improve your customer’s experience.

Outcomes

• Target customer groups identified and ranked

• Customer journeys for each group defined

• Customer experience determined – what do people care about? what are the touchpoints? what do they deliver?

• Customer experience improvements identified

• Core messaging is examined

Deliverables

• Workshop (and follow-up)

• Plan compilation which includes documentation of:

  • Customer groups

  • The customer journeys mapped

  • The touchpoints and desired experiences of the touchpoints

  • Agreed core messaging 

How much?

The first question to consider is, what is the value of your team having a shared customer-centric view of your customers’ journey that informs their decision making?

$2,850 +GST

Your web copy is ok, but you're not bursting with pride when you read it. You know it's selling you short.

It's like that small pebble in your shoe on a run, you know you'd be faster without it, but don't want to stop and lose time removing it.

Do you want your copy to leap off the page into your reader's head? Have it stake a claim on some cerebral real estate and set up camp there?

Words are amazing. You can be batsh*t boring, or with clever word selection that same information could be grabbing your readers by the throat and not letting go.

You've gone to the trouble of putting the words into the world, so you want to be sure you've picked a team of winning words.

I can help you select the team that gives you the best chance of triumphing in the battle for attention.

Get in touch if you'd like your copy taken to bootcamp.

And if you're curious about my word assembly experience, here's a team of 92,268 words I selected. Just for fun.